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APEXGRAPHIX PRESENTS
AUG
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from ApexGraphix
The Way I See It
 

Comparing Sticks

Here’s a fable about a rich man who hired many workers at his estate. One day he started to notice valuable items disappearing from his home. He suspected that someone was stealing from him, but he trusted his staff and didn’t want to accuse anyone directly.

He decided to hold a staff meeting and told everyone that items have been disappearing from his home. He gave all of the workers a “magical stick” that measured the same length and asked them to bring it back the following day. He told the workers that the thief's stick would grow by two inches before the next morning.

The next day, the staff gathered with their sticks. The employer noticed that one of the workers was holding a stick that was two inches shorter. With disappointment, the man told his employees, “Honest men wouldn’t worry about the growth of their stick.” The worker then admitted to cutting his stick shorter by two inches, fearing that his stick would’ve grown overnight.

Here’s the way I see it: The freest person in the world is the one who has nothing to hide.

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Idea of the Week
File Formats Decoded: Vectors vs. Rasters (and Why it Matters!)
IMAGE QUALITY DECODED

427-WomanAtComputer.jpg

When you begin submitting designs for printing, there may be confusion about the type of art files needed. Computer graphic formats can either be vector- or raster-based, and the type of file you use can make a substantial difference in the quality of your final printing.

So, what is the difference, and (more importantly!) why does it matter? Here’s a quick overview.

Pixels, Mathematics, and Scalability

Raster-based graphics are comprised of tiny squares called pixels. A pixel is simply the smallest addressable element of a graphic represented on the screen. Raster-based graphics are resolution dependent, which can present problems when a picture is enlarged. As an image is expanded, you may notice the edges of your artwork becoming distorted; or as you zoom in, the image deteriorates until you’re left with a jumble of colored squares.

Raster graphics can be photos or graphic files created in Adobe Photoshop, Paint Shop Pro, and other Raster editing programs, and the basic file types are .jpg, .gif, .png, or .tif. Raster images are best for photos or when you want rich, complex color blends. Raster graphics are typically acceptable for digital publication but may not work well in printed projects unless images are saved at a high DPI (dots per inch), so the quality doesn’t suffer during the printing process.

427-RasterVector.jpg

In vector-based graphics, the image is not described by pixels but by mathematical concepts (points, lines, and shapes). This allows designers to create art that is clean, camera-ready, and can be scaled infinitely without any loss of quality. Vector designs can be printed as small as a keychain or as large as a billboard without any distortion, and the files are often much smaller, so they are easy to transmit between computers or over the Internet. Vector graphics can be created using programs such as Gravit Designer, Affinity Designer, Corel Draw, and Adobe Illustrator, and file types include .svg, .eps., .pdf, .ai, or .dxf. Vector art is preferred for logos, illustrations, insignia, fonts, or high-quality clip art.

What If I Have the Wrong Format?

Most professional designers can save art to both raster and vector graphic file types. If you have a vector format and need raster instead, files can be converted by using the “export” function rather than the “save” function. Here you can select the format you wish to export your design into. Converting rasters to vectors is a rather intricate, time-intensive process, so whenever possible, it’s best to create original art in both formats or to stick with vector-based graphics.

Many projects combine raster and vector images together in one publication, which is especially simple in layout software such as InDesign, QuarkXpress, Illustrator, or Photoshop. Ultimately, format selection boils down to what you’re creating and its intended use.

Have questions? We’re here to help you look your best in every format. Contact us today for more details!

 

See more great ideas like this!
Click here to visit the ApexGraphix - Ideas Collection.
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MARKETING
Marketing Tip
The Power of Press Releases
SHARE COMPANY NEWS AND ANNOUNCEMENTS

While social media has transformed how many businesses communicate, the press release continues to be an essential way to share company news and announcements. Here are just a few reasons to use press releases:

  • They can boost your company’s visibility and increase your chances of getting media coverage in newspapers, trade journals, magazines, blogs, podcasts, and other publications.

  • Press releases with industry and company-specific keywords give your SEO a boost and can increase your website traffic.

  • They allow you to control your story and highlight important details and quotes.

  • Press releases can help your organization build trust and credibility and help you be perceived as an expert in your industry.

  • They can be used for proactive reputation management, such as alerting the public to recalls, safety concerns, security breaches, and more.

  • There are many free and paid press release distribution services that can help your newsworthy updates spread across multiple channels, including traditional news outlets and blogs.

  • Published press releases are indexed and searchable, and provide a historical record of your important announcements.

If you’d like help promoting your business in print, remember, other printers may be nearby, but no one comes close.

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Uncommon Product
Single-Use Menus
PAPER MENUS ARE BECOMING THE NEW NORMAL

According to WebMD, menus are one of the most germ-riddled items in a restaurant. Therefore, single-use paper menus are becoming the “new normal” for many businesses to help keep customers and employees safe.

Menus can be printed in full color or black and white, as well as in a variety of sizes. While the potential creative options for printed menus are endless (such as folded, trifold, die-cut, or embellished finishing options), a standard 8.5” x 11” menu is the most cost-effective for single-use menus.

For a creative twist, consider creating a dual-use menu that is designed as a placement. Because paper placemat menus are intended for one-time use, they are not only recyclable and sanitary, but they also protect your table (or tablecloth).

And if you’re looking for a fun way to increase your marketing efforts, consider printing double-sided menus, with the backside designed as a newsletter, or with fun facts to educate your audience about your business. Let us know if you’d like help creating a menu your customers are sure to love!

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Tech Tip
Maximize Your Impact with AmazonSmile
GIVE BACK TO CHARITIES EFFORTLESSLY

If you are an Amazon.com shopper, AmazonSmile is a great way to give back to charities effortlessly. AmazonSmile has the same prices and selection, except when users shop on AmazonSmile, their foundation contributes 0.5% of eligible purchases to the charity of your choice.

To use AmazonSmile on a computer, go to AmazonSmile. Choose from over a million local and national charities. You may change your charity at any time.

To enable AmazonSmile on your smartphone, open the Amazon app, and click “Settings” in the main menu (☰). Tap on AmazonSmile and follow the on-screen instructions to enable on AmazonSmile on your phone.

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Fun@Work
Take 5 Minutes for Fun@Work featuring

In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

A whimsical, slice-of-life view into life's fool-hardy moments.

Off-the-wall humor that puts a refreshing spin on the things we see every day.

An irreverent look inside the world of business and finance.

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